I started my career in the Jewelry Business in 1993 by incorporating one of the most prominent European Gold Company CLAL as Key Account Manager for the Jewelry Division. I was in charge of international Brands like Cartier or VCA and their Subcontractors.
By supplying them with semi products or finish products like the Trinity Collection/Cartier, I was in daily contact with the most High-End Ateliers in the World and learned about quality and fine jewelry.
In 2001, I became the Head of the Jewelry Division for the company and was also General Manager of the Fine Jeweler CAPLAIN ST ANDRE for which I introduced for the first time Diamonds Jewelry Collections in collaboration with the company De Beers (DTC).
In 2006, I joined the Fine Jewelry Brand SCINTILLA MONACO as CEO and Share Holder and developed new lines for the Asian and European Markets using pearls or fancy color diamonds. I opened offices in Monaco, Dubai and Tokyo.
In 2007, I was appointed as board member at the Dubai Diamond Exchange until 2013.
I launched my own company in the jewelry business in 2010 to create only bespoke products for fine jewelry connoisseurs.
I also works as Designer for international brands, developing concept which are modern, elegant and unique.